Conversations with History - Amory Lovins

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"Natural Capitalism"

Amory Lovins
Cofounder, Chairman and Chief Scientist, Rocky Mountain Institute
Conversations host Harry Kreisler welcomes Amory Lovins for a discussion of Natural Capitalism ( ). Lovins explains the origins and mission of Rocky Mountain Institute ( ) and analyzes the opportunities and benefits of using the profit motive to redesign the relationship between the environment and capitalism. Drawing on his thirty year career as an innovator/consultant/scientist,he analyzes the mechanisms by which ideas can impact business practice and government policy with the goal of sustaining the environment.
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