Marketing

Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers.

Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties.

Multimedia

Dean's Speaker Series: Marketing Guru David Aaker, "Brand Relevance" - Berkeley-Haas (Lecture 2 of 8) UC Berkeley

David Aaker

Marketing guru and Haas Professor Emeritus David Aaker ta...

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Multi channel and multi device marketing

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A Primer On Search Engine Optimization

Josh Ziering
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Books

<a href="/book/search-engine-optimization-hour-day">Search Engine Optimization: An...</a>
Jennifer Grappone, Gradiva Couzin
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<a href="/book/seo-warrior">SEO Warrior</a>
John I. Jerkovic
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