Marketing
Marketing, the sum of activities involved in directing the flow of goods and services from producers to consumers.
Marketing’s principal function is to promote and facilitate exchange. Through marketing, individuals and groups obtain what they need and want by exchanging products and services with other parties.
Directories
Multimedia
Dean's Speaker Series: Marketing Guru David Aaker, "Brand Relevance" - Berkeley-Haas (Lecture 2 of 8) UC Berkeley
Marketing guru and Haas Professor Emeritus David Aaker ta...
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Multi channel and multi device marketing
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Books
