Search Engine Optimization: An Hour a Day

by Jennifer Grappone, Gradiva Couzin.
 
Citation
Title:
Search Engine Optimization: An Hour a Day
Author:
Jennifer Grappone, Gradiva Couzin.
Editor:
City:
Publisher:
John Wiley & Sons
Year:
2011
Volume:
No. of Volumes:
Edition:
Pages:
Series Volume:
Series Editor:
Series Title:
Translator:
Language:
English
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License
Select License
ISBN:
9780470902592
Last Updated:
June 19th, 2012
Abstract

his is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site.  The book features:

•      Strategies for setting SEO goals and getting buy-in throughout a company •      A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts <p> •      Downloadable tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness <p> •      Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent <p> •      Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective  <p> •      Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies <p> •      Habits for effectively monitoring trends, your competition, and your SEO results <p> •      A companion web site with related downloads, forums, and additional resources. <p>  Based on recent developments, current trends, and extensive reader feedback, enhancements to the third edition include:  <p> •      Expanded coverage about  integrating Facebook, Twitter, and other social media efforts with SEO <p> •      Details about the latest crucial developments in how search engines work, including real-time search results <p> •      Strategies for capitalizing on the Bing-Yahoo alliance <p> •      Tips for using the latest keyword research tools <p> •      Information on Ajax optimization <p> •      New information on successfully building “link juice” <p> •      New case studies featuring small businesses and tactics for getting quality user-generated, SEO-friendly content <p> •      Greatly expanded ecommerce optimization coverage 


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AlibrisGood This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact, but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. US$ 1.40 US$ 3.50US$ 4.90
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AlibrisGood A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.US$ 1.99 US$ 3.50US$ 5.49
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AlibrisFine An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less.US$ 1.99 US$ 3.50US$ 5.49
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AlibrisGood Good condition. 3rd edition.US$ 6.99 US$ 3.50US$ 10.49
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