Search Engine Optimization: An Hour a Day

by Jennifer Grappone, Gradiva Couzin.
 
Citation
Title:
Search Engine Optimization: An Hour a Day
Author:
Jennifer Grappone, Gradiva Couzin.
Editor:
City:
Publisher:
John Wiley & Sons
Year:
2011
Volume:
No. of Volumes:
Edition:
Pages:
Series Volume:
Series Editor:
Series Title:
Translator:
Language:
English
URL:
DOI:
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License
Select License
ISBN:
9780470902592
Last Updated:
June 19th, 2012
Abstract

his is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site.  The book features:

•      Strategies for setting SEO goals and getting buy-in throughout a company •      A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts <p> •      Downloadable tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness <p> •      Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent <p> •      Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective  <p> •      Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies <p> •      Habits for effectively monitoring trends, your competition, and your SEO results <p> •      A companion web site with related downloads, forums, and additional resources. <p>  Based on recent developments, current trends, and extensive reader feedback, enhancements to the third edition include:  <p> •      Expanded coverage about  integrating Facebook, Twitter, and other social media efforts with SEO <p> •      Details about the latest crucial developments in how search engines work, including real-time search results <p> •      Strategies for capitalizing on the Bing-Yahoo alliance <p> •      Tips for using the latest keyword research tools <p> •      Information on Ajax optimization <p> •      New information on successfully building “link juice” <p> •      New case studies featuring small businesses and tactics for getting quality user-generated, SEO-friendly content <p> •      Greatly expanded ecommerce optimization coverage 


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